But customer delight makes a bigger impression than mere satisfaction. Why it is important? Businesses have talked about customer satisfaction for a long time.
Here the customer we are talking about is both internal and external customers to whom we provide services directly not only in the form of product, it’s all about supporting them to achieve the goals of the organization as well. Customer delight isn’t just providing basic service - it’s going the extra mile.
The customer gets delighted when you provide a customer experience that exceeds their expectations. We often use and hear this word right, “ Customer delight is surprising a customer by exceeding their expectations and thus creating a positive emotional reaction”.
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